SIM 223: Business Communication

Learning Outcomes

Upon completion of this course. students should be able to:

  1. display knowledgeable skills and abilities to apply the concepts of business communication strategies and principles to prepare an effective communication;
  2. effectively participate in team activities that lead to the development of collaborative work skills; and
  3. display ability to develop appropriate organizational formats and channels used in presenting business messages, documents as well as oral business presentation.
Course Contents

Rudiments of Communication: Communication Defined. Elements of Communication. Principles of Communication; Oral, Written and Nonverbal Communication. Language Defined. Non-verbal communication. Listening. Oral and written Communications. Functions of Communication, Communication settings. Communication Theories and Models. Linear Model, Interactional Model, Transactional Model etc. Writing and Communication Methods: Writing Defined, stages of Writing, other Aspects of the Writing Process. Corporate and Public Communications. Commercial Communication Method and Letter Writing. Process of Meetings, Conferences, Seminars, Symposium and Debates. Meeting Defined, Conduct, Procedures, Aims and Benefits/Disadvantages of Meetings. Written Rules Affecting Meetings, Conference, Seminar, Symposium and Debates. Uses of Words, Sentences and Figurative Expressions, Words and their Meanings. Synonyms and Antonyms Dynamism in Words, and Predication, Suffixation, Sentences/ Figurative Expression. Reports and Handover notes: Types of Reports, Components of Reports and Handover Notes. Organisation communication: The concept of organisational communication, Factors Affecting Effectiveness of Organisational Communication. Types of organizational Communication. Public Relations and Marketing Communication.