MCM 105: Introduction to Book Publishing

Learning Outcomes

At the end of this course, the students will:

1. explain the concept of book publishing;
2. discuss publishing as a cultural activity and as a business;
3. discuss the environment of book publishing, publication as a mass industry and divisions of the industry; and
4. explain the publishing process; industry activities and associations.

Course Contents

Examination of book publishing as a cultural activity, and as a business; the environment of book publishing; book publication as a mass industry; divisions of the industry; A look at the publishing process; industry activities and associations.