MCM 308: Broadcast Programming, Management and Operations

Learning Outcomes

At the end of this course, the students will:

1. describe the structure of radio/TV station;
2. describe the setting up of studio, standard operating procedures and use of studio facilities;
3. explain broadcast management and programming, planning and scheduling;
4. analyse the nature and process of broadcast management and organization;
5. explain basic management and economic theory;
6. apply management and economic theory to the management process in the broadcast business; and
7. plan and direct outside broadcasts and simulated transmissions or “live” broadcasting.

Course Contents

This course focuses on systematic analysis of radio and television studio/control room technology and the nature of sound; practical exercises in studio set-up, standard operating procedures and use of studio facilities. It also looks at the nature and process of management and organization, generally, with particular reference to types of broadcasting organization and their settings; consideration of the primary operations of radio and television stations and networks, particularly, programming and personnel and the skills required to manage them in the interest of society. It shall explore practical daily management of (radio) stations involving programme planning/ scheduling, traffic control, personnel management; and planning and directing of special outside broadcasts and simulated transmissions or “live” broadcasting.