At the end of this course, the students will:
Establishment of effective guidelines for starting an enterprise in advertising or PR; The organization and management of the various departments of a full-service agency. It is a practical course for the study of the importance of advertising and public relations agencies; their management and reasons why clients change agencies. The course should be reinforced with visits to some frontline agencies in the advertising and public relations industries to understand agency operations after which the students are expected to prepare and present in class a proposal for starting and running either advertising or public relations agencies.