MCM 406: Communication for Development

Learning Outcomes

At the end of this course, the students will:

1. explain communication for development;
2. discuss the importance of gender equitable development;
3. outline the phases in development communication;
4. discuss the basics in determining the communication strategies and activities for various development concerns and stakeholders;
5. design a basic communication strategy; and
6. apply development paradigms, theories and models in explaining social and behavioural change

Course Contents

This course introduces students to the theory and practice of behavioural change communication; and is designed to expose students to the theoretical and practical perspectives which have informed current thinking in development and social and behaviour change communication (SBCC). Key issues in development and the use of communication to promote sustainable development will be explored. Strategies being utilized by development agencies will also be discussed and analysed with a view to exposing students to a variety of approaches. Also, this course shall examine theories and models of behaviour change, key approaches to social and behavioural change communication (SBCC) – approaches aimed at the individual behavioural change, information, education and communication (IEC); and community level interventions. Students develop strategic planning abilities, along with specific skills in designing survey instruments and focus groups.