Learning Outcomes At the end of this course, students should be able to:
explain business models;
identify some entrepreneurial opportunities available in IT;
describe business plan and business startup process;
explain business feasibility and strategy;
explain marketing strategies; and
discuss business ethics and legal issues.
Course Contents Fundamental concepts of innovation and business ideas in general. Product development. Business leadership. Digital marketing. Entrepreneurial opportunities in IT. Legal issues and Business ethics. New venture creation process. Business feasibility planning. Market research. Business strategy. Business models and Business plans. Technical presentations. Report on a successful entrepreneurial outfit.
