MCM 215: Advertising Media Planning

Learning Outcomes

At the end of this course, the students will

1. explain advertising media plan;
2. outline the sources of data for media planning;
3. discuss the importance and use of research for advertising media plan; and
4. prepare manually or using a software a media plan for maximizing advertising budget and justify the plan.

Course Contents

The preparation of advertising media plan: analysis of the various media in terms of advertising audience reach and the frequency of reach; consideration of other crucial factors in matching media with markets.