ENT 312: Venture Creation



Learning Outcomes
At the end of this course, students, through case study and practical approaches, should be able
1. describe the key steps in venture creation;
2. spot opportunities in problems and in high potential sectors regardless of geographical
3. state how original products, ideas, and concepts are developed;
4. develop business concept for further incubation or pitching for funding;
5. identify key sources of entrepreneurial finance;
6. implement the requirements for establishing and managing micro and small enterprises;
7. conduct entrepreneurial marketing and e-commerce;
8. apply a wide variety of emerging technological solutions to entrepreneurship; and
9. appreciate why ventures fail due to lack of planning and poor implementation.

Course Contents

Opportunity identification (sources of business opportunities in Nigeria, environmental scanning,
demand and supply gap/unmet needs/market gaps/market research, unutilised resources, social
and climate conditions and technology adoption gap). New business development (business
planning, market research). Entrepreneurial finance (venture capital, equity finance, micro
finance, personal savings, small business investment organizations and business plan
competition). Entrepreneurial marketing and e-commerce (principles of marketing, customer
acquisition & retention, B2B, C2C and B2C models of e-commerce, first mover advantage, Ecommerce business models and successful E-Commerce companies,). Small business
management/family business: leadership & management, basic book keeping, nature of family
business and family business growth model. Negotiation and business communication (strategy
and tactics of negotiation/bargaining, traditional and modern business communication methods).
Opportunity discovery demonstrations (business idea generation presentations, business idea
contest, brainstorming sessions, idea pitching). Technological solutions (the concept of
market/customer solution, customer solution and emerging technologies, business applications
of new technologies – Artificial Intelligence (AI), Virtual/Mixed Reality (VR), Internet of Things
(IoTs), Blockchain, Cloud Computing, Renewable Energy etc. Digital Business and E-Commerce