Mass Communication

Objectives of the discipline

The objectives of BSc Mass Communication programme include but not limited to the following:

1. offer an undergraduate professionally oriented programme for the aspiring nigerian communicators, journalists, public relations and advertising practitioners, broadcasters and film makers;
2. train and/or retrain Nigerian journalists, public relations and advertising practitioners, broadcasters and film makers for leadership positions in the mass media organisations and its adjuncts in Nigeria and the world;
3. instil in the mass communication students the ability to respect deadlines and work under constant pressure;
4. train and encourage nigerian mass communicators to be effective communicators by being able to think quickly, research creatively and write or broadcast concisely to the mass audience;
5. bridge the divergent perspectives of news gathering and dissemination;
6. provide the mass communication students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an on-line website, newscast, or writing a speech for a company chief