ENT312: Venture Creation



Learning Outcomes
At the end of this course, students, through case study and practical approaches, should be able
1. describe the key steps in venture creation; spot opportunities in problems and in high potential
sectors regardless of geographical location;
2. state how original products, ideas, and concepts are developed;
3. develop business concept for further incubation or pitching for funding;
4. identify key sources of entrepreneurial finance;
5. implement the requirements for establishing and managing micro and small enterprises;
6. conduct entrepreneurial marketing and e-commerce;
7. apply a wide variety of emerging technological solutions to entrepreneurship; and
8. appreciate why ventures fail due to lack of planning and poor implementation.

Course Contents
Opportunity identification (sources of business opportunities in Nigeria, environmental scanning,
demand and supply gap/unmet needs/market gaps/market research, unutilised resources, social
and climate conditions and technology adoption gap). New business development (business
planning, market research); entrepreneurial finance (venture capital, equity finance, Micro
finance, Personal savings, small business investment organizations and Business plan
competition). Entrepreneurial marketing and e-commerce (principles of marketing, customer
acquisition & retention, B2B, C2C and B2C models of e-commerce, first mover advantage, Ecommerce business models and successful E-commerce companies,). Small business
management/family business. Leadership & management. Basic book keeping. Nature of family
business and family business growth model. Negotiation and business communication (Strategy
and tactics of negotiation/bargaining. Traditional and modern business communication methods).
Opportunity discovery demonstrations (business idea generation presentations, business idea
contest, brainstorming sessions, idea pitching). Technological Solutions (the concept of
market/customer solution, customer solution and emerging technologies. Business applications
of new technologies – Artificial Intelligence (AI), Virtual/Mixed Reality (VR), Internet of Things
(IoTs), Blockchain, Cloud Computing, Renewable Energy etc. Digital Business and E-Commerce