ENT 312: Venture Creation

Learning Outcomes
At the end of this course, students, through case study and practical approaches, should be
able to:

  1. describe the key steps in venture creation;
  2. spot opportunities in problems and in high potential sectors regardless of geographical
  3. state how original products, ideas, and concepts are developed;
  4. develop business concept for further incubation or pitching for funding;
  5. identify key sources of entrepreneurial finance;
  6. implement the requirements for establishing and managing micro and small enterprises;
  7. conduct entrepreneurial marketing and e-commerce;
  8. apply a wide variety of emerging technological solutions to entrepreneurship; and
  9. appreciate why ventures fail due to lack of planning and poor implementation.

    Course Contents
    Opportunity Identification (Sources of business opportunities in Nigeria, Environmental
    scanning, Demand and supply gap/unmet needs/market gaps/market research, Unutilised
    resources, Social and climate conditions, and technology adoption gap). New business
    development (business planning, market research). Entrepreneurial finance (venture capital,
    equity finance, microfinance, personal savings, small business investment organisations, and
    business plan competition). Entrepreneurial marketing and e-commerce (Principles of
    marketing, customer acquisition & retention, B2B, C2C and B2C models of e-commerce, first
    mover advantage, e-commerce business models and successful e-commerce companies,).
    Small business management/family business: Leadership & Management, basic bookkeeping,
    nature of family business and family business growth model. Negotiation and business
    communication (Strategy and tactics of negotiation/bargaining, traditional and modern
    business communication methods). Opportunity discovery demonstrations (business idea
    generation presentations, business idea contest, brainstorming sessions, idea pitching).
    Technological solutions (the concept of market/customer solution, customer solution, and
    emerging technologies, business applications of new technologies- Artificial Intelligence (AI),
    Virtual/Mixed Reality (VR), Internet of Things (IoT), Blockchain, Cloud Computing, renewable
    energy, etc. digital business and e-commerce strategies).