MCM 301: Mass Communication and Politics

Learning Outcomes

At the end of the course, students should be able to

1. discuss the relationship between communication and politics;
2. explain the role of mass communication (journalism, advertising, PR, film and other popular cultural communication platform in politics.);
3. identify and explain the factors the influence the use of mass media in politics; and
4. explain the nature of promotional culture.

Course Contents

The environment within which mass communication and politics exist and operate is changing environment how political actors are coping in using the media to advance their agenda and interest. Access to and control of organs of the public sphere are crucial to success in politics. Issues in political advertising, political marketing, political PR, political journalism,

commercialism, ownership and control and their implications for governance and democracy will be discussed.