B. Sc Mass Communication


Mass communication is an excitingly dynamic field and expensive that channels multiple

interests and talents into one discipline, which can be applied to virtually every aspect of

personal and professional life. This programme offers students a wide selection of

opportunities to pursue a career in traditional communication fields such as journalism, public

relations, advertising, broadcasting and film; or use their skills in healthcare, financial services,

information technology, government agencies, private sector and non-profits. In this

programme, students will examine how communication and media work; and how they affect

our society. They will learn more about the history, theories and criticisms surrounding

communication and mass media – from how mass media is used to drive an economy to the

ways communication industries are used to disseminate news and entertainment; how to

choose and use the most effective communication tools and strategies to promote messages,

products and programmes; understand the world communication order and mass media; be

prepared to tackle the most complex global and business challenges using communication and

media; and examine the psychology and behavioural aspects of communication and media

messages. There are three sequences:

1. Journalism;

2. Public relations and advertising (PRAD); and

3. Broadcast and film.

These three sequences define the scope and depth of knowledge, skills and competences in

the programme.


The philosophy of this programme, therefore, is anchored on the theory and practice of how

journalism, public relations, advertising, broadcasting and film create value, distribute value

and earn value in the era of media convergence.


The objectives of BSc Mass Communication programme include but not limited to the


1. offer an undergraduate professionally oriented programme for the aspiring nigerian

communicators, journalists, public relations and advertising practitioners, broadcasters

and film makers;

2. train and/or retrain Nigerian journalists, public relations and advertising practitioners,

broadcasters and film makers for leadership positions in the mass media organisations

and its adjuncts in Nigeria and the world;

3. instil in the mass communication students the ability to respect deadlines and work under

constant pressure;

4. train and encourage nigerian mass communicators to be effective communicators by

being able to think quickly, research creatively and write or broadcast concisely to the

mass audience;

5. bridge the divergent perspectives of news gathering and dissemination;

6. provide the mass communication students with the opportunity to master the art of

communicating with the masses that transcends all disciplines, whether in writing or

broadcasting for an on-line website, newscast, or writing a speech for a company chief

181executive officer (ceo), or writing advertising or public relation copy to sell or promote a

product to the masses;

7. raise and sustain the professional status of journalism in nigeria – to produce nigerian

mass communicators who will continue to protect the basic principles of the people’s right

to know as the fourth branch of government or the fourth estate of the realm;

8. train nigerian media men and women that would act as the trustees of the public trust

and that would be socially responsible to the communities, they serve by being accurate,

fair, balanced and objective in their reportage of societal issues;

9. it is expected that at the end of the degree programme in mass communication, the mass

communication graduate should be able to differentiate “soft news” from “hard news”,

truth from falsehood, responsible journalism from irresponsible journalism; and

10. prepare the products for post-graduate studies in journalism, public relations, advertising,

broadcasting and film or other cognate disciplines.

Unique Features of the Programme

1. Mass Communication careers in journalism, public relations, advertising, book publishing,

broadcasting and film have been combined in a programme that is academic and industry


2. All the sequences are laced with practical session, which makes the students industry


3. The programme draws its resources from the linkages of theory, practice and technology.

Employability skills

Mass media and communication industries that are growing exponentially. This growth is a

direct response to the environment; and in particular, the impact of technology and

globalization on communication, media, entertainment and education. Mass media and

communication industries being an area of increasing importance driven by cutting-edge

technology demand highly skilled manpower to sustain it.

This programme, therefore, opens up vast career opportunities in various aspects of mass

communication (journalism, public relations, advertising, broadcasting and film) value chain,

both nationally and internationally.

Employability skills are:

1. those which cover all aspects of the

innovative/aesthetic/creative/entrepreneurial/managerial/technological dimensions of

content development, media production, photography, website development and

management, management of social media handles, fact checking, data-driven journalism

and infographics, desktop publishing, entrepreneurship for journalism, public relations,

advertising, broadcasting and film in an era of media convergence;

2. competencies in studio operations, computer literacy, photo reporting, camera operations

and some repairs; create advertising messages; and design messages for behavioural

change communication activities;

3. those which cover the philosophical/ethical/legal/cognitive vectors of media and

communication careers i.e., ability to quickly identify news and news values; recognize

and respond to the social responsibilities of the press; capability to manage human beings

under pressure in the newsrooms and on the news beats/ media house/ public relation

and advertising agencies/publishing house/film production house; and ability to

demonstrate commitment to professional excellence right from the media attachment

programmes and activities for the award of the degree; and

4. behavioural attributes which cover the understanding and appreciation of the socio

cultural, and socio-political settings of the operating context and communities they serve;

182and set the agenda for the public discourse in reportage, editorials, features etc.; see

TRUTH as the corner stone of good and responsive journalism; uncovering rather than

cover-up corruption in the society; understanding the psychology of human behaviour so

as to be able to write logically about them; serving as the VOICE for the VOICELESS in

the community they serve; demonstration of superb public relations at all times; and

engaging in relevant development communication support services.

21st Century skills

Mass communication is a programme that creates, distributes and earns value across media

and communication industries (journalism, public relations, advertising, broadcasting and

film); healthcare, finance and information technology sectors, government agencies, private

sector and non-profits. As such the programme has emphasized some key 21st century skills

applicable to any work setting, including:



Public relations

Content development and production

Interpersonal communication



New media

Digital literary

Critical thinking


Problem solving




Social mobilization

Community engagement

Media and information management

Admission and Graduation Requirements

Candidates are admitted into the degree programmes in any of the following two ways:

1. Indirect Entry.

2. Direct Entry.

Four-year Degree Programme

In addition to acceptable passes in UTME, candidates must obtain at credit level, passes in

the Senior Secondary Certificate (SSC) in five subjects including Mathematics, English

Language and three other arts or social science subjects in not more than two sittings.

Direct Entry Mode

Any one of the following qualifications is acceptable for the three-year degree programme.

1. A pass at merit level in a diploma programme in Mass Communication, Journalism or

related disciplines (provided the SSC requirements are satisfied).

2. Two passes in relevant subject areas at advanced level.

3. Passes in two major subjects in relevant areas in the NCE.

4. Two passes at the IJMB (Interim Joint Matriculation Board) examination


In addition, the candidate must possess five credit level passes in five subjects at Senior

Secondary Certificate Examination (SSCE), which must include Mathematics, English Language

and three other relevant subjects.

Graduation Requirements

The following regulations shall govern the conditions for the award of a honours degree:

1. Candidates admitted through the UTME mode shall have registered for at least 120 units

of courses during the 4-year degree programme.

2. Candidates must have registered and passed all the compulsory courses specified for

the programme.

The determination of the class of degree shall be based on the Cumulative Grade Point

Average (CGPA) earned at the end of the programme. The CGPA shall be used in the

determination of the class of degree

100 Level

Course codeCourse titleUnitsStatuLHPH
GST 111Communication in English2C30
GST 112Nigerian Peoples and Culture2C30
CMS 101Introduction to Human Communication2C30
CMS 103Writing for the Media2C30
MCM 101Foundations of Broadcasting and Film3C45
MCM 102Principles of Public Relations2C30
MCM 103Introduction to Advertising2C30
MCM 104Introduction to News Writing2C30
MCM 105Introduction to Book Publishing2C30
MCM 106African Communication Systems2C30
MCM 107Introduction to Photojournalism2C30

200 Level

Course codeCourse titleUnitsStatusLHPH
GST 212Philosophy, Logic and Human Existence2C30
ENT 211Entrepreneurship and Innovation2C1545
CMS 201History of Nigerian Media2C 30
MCM 201Critical and Reviewing Writing2C30
MCM 202Editing and Graphics of Communication3C45
MCM 203Feature Writing3C45Print Majo r
MCM 204Advanced and Specialized Reporting3C45Print Majo r
MCM 205Techniques in Book publishing2C30Print Majo r
MCM 206Manuscript Editing, Layout and Design in Book Publishing2C30Print Majo r
MCM 207Radio/TV News Reporting and production2C30Broa dcas t/Fil m Majo r
MCM 208Radio/Television Programme Writing2C30Broa dcas t/Fil m Majo r
MCM 209Drama, Film and Documentary Production2C30Broa dcas t/Fil m Majo r
MCM 210Presentation and Performance2C30Broa dcas t/Fil m Majo r
MCM 211Basics of Screenwriting and Film Animation2C30Broa dcas t/Fil m Majo r
MCM 212Marketing Foundations for Public Relations and Advertising2C30PRA D Majo r
MCM 213Writing for Public Relations2C30PRA D Majo r
MCM 214Advert Copy Writing2C30PRA D Majo r
MCM 215Advertising Media Planning2C30PRA D Majo r
MCM 216Fundamentals of Media Relations2C30PRA D Majo r

300 Level

Course codeCourse titleUnitsStatusLHPH
GST 312Peace and Conflict Resolution2C30
ENT 312Venture Creation2C1545
CMS 301Theories of Communication2C
CMS 302Foundation of Communication Research2C
CMS 303Data analysis in Communication Research2C
MCM 301Mass Communication and Politics2C30
MCM 302Online Journalism2C30
MCM 303Gender and Communication2C30
MCM 304Foreign Correspondence2C30Print Majo r
MCM 305Newspaper /Magazine Management and Production2C30Print Majo r
MCM 306Investigative Journalism2C30Jour nalis m Majo r
MCM 307Photojournalism Research and Management2C30Print Majo r
MCM 308Broadcast Programming, Management and Operations2C30Broa dcas t/Fil
m Majo r
MCM 309Commentary, Critical Writing and Public Affairs Broadcasting2C30Broa dcas t/Fil m Majo r
MCM 310International and Foreign Broadcasting2C30Broa dcas t/Fil m Majo r
MCM 311Film Production and Screen Directing2C30Broa dcas t/Fil m Majo r
MCM 312Organisation and Management of Advertising and PR Agencies2C30PRA D Majo r
MCM 313Advertising and PR Research2C30PRA D Majo r
MCM 314International Public Relations and Advertising2C30PRA D Majo r
MCM 315Consumer Affairs2C30PRA D Majo r

400 Level

Course codeCourse titleTotal UnitsStatusLHPH
CMS 401International Communication2C30
CMS 402Communication and Society2C30
MCM 401 & 402Original Research Project4C60
MCM 403Media attachment2C30
MCM 404Mass Media Ethics2C30
MCM 405Mass Media Law2C30
MCM 406Communication for Development2C30
MCM 407Message Design for Development2C30
MCM 409Community Media and Relations2C30