MCM 212: Marketing Foundations for Public Relations and Advertising

Leartning Outcomes

At the end of this course, the students will

  1. define marketing;
  2. explain the need for communication solution to marketing problems;
  3. outline and discuss the marketing mix; list and discuss the type of communication solution which can effectively deal with marketing problems in different situations; and
  4. discuss how to use advertising and PR as communication tools to market or promote a product, person, an organization or idea.
Course Contents

A study of advertising and PR as communication tools, which can be used to market or promote a product, person, an organization or idea. The art and science of marketing will be reviewed as the bases for determining the needs and types of communication solutions, which can effectively deal with marketing problems in different situations.