MCM 315: Consumer Affairs

Learning Outcomes

At the end of this course, the students will:

1. define consumer affairs;
2. discuss the historical foundation of consumerism as well as the state of consumerism in Nigeria and in other countries;
3. explain consumer rights and responsibilities, consumer issues and public policy; and
4. analyse consumer action as well as the key role that relationship management plays in maintaining customer loyalty and enhancing level of satisfaction.

Course Contents

Demonstrates how appropriate PR policies and programmes can prevent or help solve consumer problems; covers the consumer movements and their impact on the market place and how to work with consumer advocates for the benefit of organizations.