MCM 213: Writing for Public Relations

Learning Outcomes

At the end of this course, the students will

1. define public relations and public relations writing;
2. outline what and various public relations writing;
3. define the scope of and conduct public relations research;
4. outline the importance, purpose, and methods of conducting research in writing for PR
5. identify resources to enhance proper writing style; and

• effectively write a range of PR communications materials.

Course Contents

Principles of effective writing in public relations; practice in the styles of writing, news releases, brochures, position papers, speeches, etc. It shall define public relations and public relations writing, delving into various public relations writing; the scope of and conduct public relations research; the importance, purpose, and methods of conducting research in writing for PR. There shall be practical writing on a range of PR communications materials.