MCM 214: Advert Copy Writing

Learning Outcomes

At the end of this course, the students will

1. outline how to research for information on the product and the consumer;
2. design a campaign strategy – develop advertising plan and execution; and
3. write/design ads.

Course Contents

This is a skills course focusing on the creative aspects of advertising. In this course, students will learn how to write ads as well as develop advertising plans and executions. Though this process, students will learn how to research for information on the product, the consumer and apply this information in developing campaign strategy. Students will learn to write advertising messages for print and broadcast, design print ad layouts, and plan and prepare broadcast story boards. Internet advertising will also be studied.